Project
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KAUFLAND
Year
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2021
Category
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Commercial
Explosive excitement
Kaufland approached us looking for a solution to go live on national TV, during EURO 2020 prime time, with a commercial which would communicate its offers for all Romanian football lovers. And all of this in less than 2 weeks. So live action was obviously out of the question. Seeing this challenge as a great opportunity to push the envelope, we decided to deliver not one but four distinct films: three individual promo ads and one main TVC. It was a great ride and we enjoyed having the freedom to explore various looks given the constraints.
CLIENT
Kaufland
PRODUCTION COMPANY
Studioset
DIRECTOR
Călin Bogdacenco
CAPABILITIES
Directing / VFX Supervising
